Should you be using Social Media for your business? It really does depend on where your customers 'are' and whether your brand will resonate with the users/platform. If your customer profile fits on the platform and you can see conversions and referral traffic increases, then it's worth having as a channel and tracking.
Don't rule anything out until you've looked at it from a functionality point of view. There are many ways to integrate these platforms into your website and directly to your business.
Are 'likes' important? If you are looking for advocacy of your message/product, maybe/maybe not, it really depends on what you are selling/offering. If you are looking for reach/awareness, no. The number of times your message has been viewed means your followers are absorbing your message, so if you're looking to resonate, that's where you should track.
Having a post with 2 likes and 1500 views can be interpreted many different ways, that's why profiling your customer is so important. Because you then know what it means to you.
Your Customer & Lead Data
As easy as these platforms are to use, they will try and keep you within their boundaries. That's why getting as much of the traffic they generate to your website, is so important.
Building a following and having permission to communicate with that following directly, is where you need to be. Those contacts have, or are ready to hear what you have to say.
Post, Post, Post and Tracking
You do not have to post over and over again. There are platforms and free tools that allow you to post your message once and tailor it to each platform. Giving you some centralised data that you can track.
Knowing which channel gives what your business needs, is the key to using your time wisely!
The Right Idea for Social Media Integration! Here to help 🙂
-------------------------
A Warning on Social Media Advertising: If you have business pages on these platforms - your content reach is purposefully reduced by those platforms to increase their revenue. The more you spend, the better results you get. The question is whether the increase gives you the results you want and whether you can afford it.
You sharing as an individual always helps boost your business page posts. This will help to push past some of the hiding of your messaging.
Also happens to be my brother from another mother. We've been raising hell since primary school. OK, maybe that's an exaggeration; we were at the very least, annoying some low level demons.
It's been a while since we did the last website (2014) & given the exceptional effort that Troy has put into his music and career since then - I thought I'd better put the same effort into his new site.
It's a complete overhaul and totally new platform that should see him through to the next 7 years.
We have also raised the bar with a full ecommerce solution that sells direct to his fan base.
I'm going to write some more on this, the different approach to social - the breadth of the coverage and the work a musician has to put in to keep his train in motion ...
In the meantime - go to the website and have a mooch (I get no royalties - they all go to him - so there's literally no reason for me to send you there .. other than being nice 😀
One of the things I am enjoying most with my new job; Variety. I really do enjoy getting into the depths of other peoples passion and working out what is required to get that across digitally.
A recently completed phase 1 project for Lydia @ The Clinic Aesthetics - based in Hereford, is a great reminder of that. I am blown away by the number of treatments and it really opened up my understanding of the 'why' of it all.
Scar removal as a shining example, to be able to give someone more confidence, by removing a daily reminder ... is a wonderful thing!
Lots more to do, but with time taken to understand the key elements of the business, the customer profiles and the search landscape, will pay off and get the right traffic flowing!
So, that's another happy customer and a very much appreciated opportunity to convey the unique aspects of a great brand!
Onwards and upwards!
With IoMech's continued drive toward easy entry to Industrial IoT, a successful installation required a video promotion to see the system in action.
The client shot the video at the facility in London and then via DropBox and a little bit of editing, we managed to produce something that is informative and shows the value of the system.
We then created the YouTube channel to interact with the website, allowing easy additions and video updates to be central to the messaging.
Awareness is key to this systems take-up and with strategic targeting and continued communication, the message is reaching it's audience.
SEO & Video are great partners.
Talk to us about making your Digital Presence shine ...
