Should you be using Social Media for your business? It really does depend on where your customers 'are' and whether your brand will resonate with the users/platform. If your customer profile fits on the platform and you can see conversions and referral traffic increases, then it's worth having as a channel and tracking.
Don't rule anything out until you've looked at it from a functionality point of view. There are many ways to integrate these platforms into your website and directly to your business.
Are 'likes' important? If you are looking for advocacy of your message/product, maybe/maybe not, it really depends on what you are selling/offering. If you are looking for reach/awareness, no. The number of times your message has been viewed means your followers are absorbing your message, so if you're looking to resonate, that's where you should track.
Having a post with 2 likes and 1500 views can be interpreted many different ways, that's why profiling your customer is so important. Because you then know what it means to you.
Your Customer & Lead Data
As easy as these platforms are to use, they will try and keep you within their boundaries. That's why getting as much of the traffic they generate to your website, is so important.
Building a following and having permission to communicate with that following directly, is where you need to be. Those contacts have, or are ready to hear what you have to say.
Post, Post, Post and Tracking
You do not have to post over and over again. There are platforms and free tools that allow you to post your message once and tailor it to each platform. Giving you some centralised data that you can track.
Knowing which channel gives what your business needs, is the key to using your time wisely!
The Right Idea for Social Media Integration! Here to help 🙂
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A Warning on Social Media Advertising: If you have business pages on these platforms - your content reach is purposefully reduced by those platforms to increase their revenue. The more you spend, the better results you get. The question is whether the increase gives you the results you want and whether you can afford it.
You sharing as an individual always helps boost your business page posts. This will help to push past some of the hiding of your messaging.
With IoMech's continued drive toward easy entry to Industrial IoT, a successful installation required a video promotion to see the system in action.
The client shot the video at the facility in London and then via DropBox and a little bit of editing, we managed to produce something that is informative and shows the value of the system.
We then created the YouTube channel to interact with the website, allowing easy additions and video updates to be central to the messaging.
Awareness is key to this systems take-up and with strategic targeting and continued communication, the message is reaching it's audience.
SEO & Video are great partners.
Talk to us about making your Digital Presence shine ...
With any leap, comes self doubt and a fear of the unknown ... I'm happy to say that I have faced my fears and pushed through - reminding myself that my track record for getting through tough times is 100% (Memes ftw).
IoMech Ltd. is the brainchild of Dr Ioannis Michalakoudis. Ioannis is an expert in the fields of Product Design and Lean Manufacturing and his passion is clearly seen in all he does. It's been an absolute pleasure working with him and getting his Marketing approach up and running.As with any project I take on, understanding the core of the business and where the service/product resonates is key to getting results. The following is the feedback I have recently received:
Brief Description of Project: IoMech Ltd. Initial website build, launch and promotion of business to targeted market space. Plus using LinkedIn for Market Research and promotion.
What makes me happy? Delivering on what I promise and helping businesses achieve.
Can I help you? I'm pretty sure I can! Please get in touch and allow me to smooth out your Marketing process.
Search Engine Optimisation (SEO): There's an entire industry built around mystifying this subject and that gets on my nerves immensely.
Put in simple terms: where you are perceived as the leader in your niche from a networking standpoint, search engines are trying to capture that to make sure they are giving their users relevant data and the answers their users are looking for - because that builds trust. Which brings repeat usage.
If you take Wikipedia as a shining example of the mechanics of SEO. Wikipedia does not pay to get First Page/Position results, it's done through:
This shows SEO in it's truest form. Knowledge, backed up by relevance and viewed as an authority.
Not everyone has the time for Wikipedia - but taking it at a single subject matter / page - you can really start to understand the inner workings of the 'magic' of SEO.SEO is not complicated, but should be a bi-product of your expertise. Your business has got the building blocks, given the right guidance, strategy and approach - your first page ranking is not unreachable!
I would love to help!
edit: There are important technical aspects to SEO, but given the right platform and some checklist items, that need not be a limitation to any business. I can also help with that.
With so many businesses vying for our attention and buzz platforms that 'everyone' is talking about - the pressure to leap is ever increasing ... what if I'm not visible on that platform? Will my business miss out?
As a small business, time is everything, if you are active on a channel or platform and you're not getting results, then that's a valuable resource being wasted. Your time.
I understand that frustration and based on evaluation of your ideal customer, TRI can build you a system around the platforms that will help grow your business.
The technology isn't important - the people using it are and finding out how your customers engage with technology ... gives you a strategy and path for growth.
The Right Idea would love to help you carve that path ....
