Search Engine Optimisation (SEO): There's an entire industry built around mystifying this subject and that gets on my nerves immensely.
Put in simple terms: where you are perceived as the leader in your niche from a networking standpoint, search engines are trying to capture that to make sure they are giving their users relevant data and the answers their users are looking for - because that builds trust. Which brings repeat usage.
If you take Wikipedia as a shining example of the mechanics of SEO. Wikipedia does not pay to get First Page/Position results, it's done through:
This shows SEO in it's truest form. Knowledge, backed up by relevance and viewed as an authority.
Not everyone has the time for Wikipedia - but taking it at a single subject matter / page - you can really start to understand the inner workings of the 'magic' of SEO.SEO is not complicated, but should be a bi-product of your expertise. Your business has got the building blocks, given the right guidance, strategy and approach - your first page ranking is not unreachable!
I would love to help!
edit: There are important technical aspects to SEO, but given the right platform and some checklist items, that need not be a limitation to any business. I can also help with that.