Should you be using Social Media for your business? It really does depend on where your customers 'are' and whether your brand will resonate with the users/platform. If your customer profile fits on the platform and you can see conversions and referral traffic increases, then it's worth having as a channel and tracking.
Don't rule anything out until you've looked at it from a functionality point of view. There are many ways to integrate these platforms into your website and directly to your business.
Are 'likes' important? If you are looking for advocacy of your message/product, maybe/maybe not, it really depends on what you are selling/offering. If you are looking for reach/awareness, no. The number of times your message has been viewed means your followers are absorbing your message, so if you're looking to resonate, that's where you should track.
Having a post with 2 likes and 1500 views can be interpreted many different ways, that's why profiling your customer is so important. Because you then know what it means to you.
Your Customer & Lead Data
As easy as these platforms are to use, they will try and keep you within their boundaries. That's why getting as much of the traffic they generate to your website, is so important.
Building a following and having permission to communicate with that following directly, is where you need to be. Those contacts have, or are ready to hear what you have to say.
Post, Post, Post and Tracking
You do not have to post over and over again. There are platforms and free tools that allow you to post your message once and tailor it to each platform. Giving you some centralised data that you can track.
Knowing which channel gives what your business needs, is the key to using your time wisely!
The Right Idea for Social Media Integration! Here to help 🙂
A Warning on Social Media Advertising: If you have business pages on these platforms - your content reach is purposefully reduced by those platforms to increase their revenue. The more you spend, the better results you get. The question is whether the increase gives you the results you want and whether you can afford it.
You sharing as an individual always helps boost your business page posts. This will help to push past some of the hiding of your messaging.