SEO Strategy? Sounds complicated ...

Search Engine Optimisation (SEO): There's an entire industry built around mystifying this subject and that gets on my nerves immensely.

Put in simple terms: where you are perceived as the leader in your niche from a networking standpoint, search engines are trying to capture that to make sure they are giving their users relevant data and the answers their users are looking for - because that builds trust. Which brings repeat usage.

  • Search Engine: Google / Bing / Yahoo etc.
  • Optimisation: Making sure your content/business/approach can be located by the above. Using your content and subject matter authority to publish.
  • Approach: Know where you have authority [in your specific area / USP etc] and what you want to capture from a traffic/prospect/customer standpoint. That can be at any level of visibility: local / national / international.
  • On Page Content: Make sure it reflects the above and uses keywords/phrases and terminology that reflect you
  • Off Page Content: links to relevant associated content /business /clients /associations


If you take Wikipedia as a shining example of the mechanics of SEO. Wikipedia does not pay to get First Page/Position results, it's done through:

  • Contribution updates (content being revised continuously)
  • Links to relevant articles and sources
  • Links to their content from sites that see the site as the 'best' source of subject matter

This shows SEO in it's truest form. Knowledge, backed up by relevance and viewed as an authority.

Not everyone has the time for Wikipedia - but taking it at a single subject matter / page - you can really start to understand the inner workings of the 'magic' of SEO.SEO is not complicated, but should be a bi-product of your expertise. Your business has got the building blocks, given the right guidance, strategy and approach - your first page ranking is not unreachable!

I would love to help!

edit: There are important technical aspects to SEO, but given the right platform and some checklist items, that need not be a limitation to any business. I can also help with that.

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You 'MUST' use this tech

With so many businesses vying for our attention and buzz platforms that 'everyone' is talking about - the pressure to leap is ever increasing ... what if I'm not visible on that platform? Will my business miss out?

As a small business, time is everything, if you are active on a channel or platform and you're not getting results, then that's a valuable resource being wasted. Your time.

I understand that frustration and based on evaluation of your ideal customer, TRI can build you a system around the platforms that will help grow your business.

The technology isn't important - the people using it are and finding out how your customers engage with technology ... gives you a strategy and path for growth.

The Right Idea would love to help you carve that path ....

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Starting a business ...

I've thought about the idea of starting a business many times. But never had the time or, if being more honest with myself, inclination to do it.

It's strange how a global pandemic has changed and reshaped all our lives. Things have changed focus and for many, there was no choice in the new direction they took.

I believe that many smaller businesses, freelancers and individuals can get their place in the online world, without spending a fortune and following some simple steps and then managing and repeating those steps.

Since starting up in September, I have almost completed the initial phase with my first customer. Recently I asked whether they were happy; the answer was 'yes, very!' And then they asked; 'are you happy?'

My answer was 'absolutely! If the customer is happy, I'm happy and I'm achieving what I wanted to!'

Needless to say; I will be asking for a referral!!

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Customer Review - Kappa Coffee Roasters

Project Feedback

1. Do you feel that TRI understood your business and its requirements?

I believe Alan had a very good understanding of our business needs and also took the time to learn more about the product we were selling.

2. How easy/difficult was it to work with TRI?

Alan was always quick to respond to enquiries and was always on hand to chat over zoom when we needed it. There was also the offer to provide further training if we needed it to keep the website running.

3. During the project, did you get the response time and support you required?

Alan’s communication was excellent – quick and efficient. The evening before the launch Alan went above and beyond to run a fine tooth comb through the website so that we were more than happy to launch the next morning.

4. How effective and straightforward was the solution TRI delivered?

Whenever I had a question or problem regarding the website or back office of Shopify, Alan was very helpful with either finding a solution or guiding me to the correct solution.

5. How likely are you to use TRI again for Marketing support?

We are looking at expanding the website and are looking to use Alan to assist in implementing this for us.

6. Anything else you want to say?

Nothing was too much trouble for Alan. We really enjoyed working with him. He did a great job and we look forward to continuing to work with him to develop our website.

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Customer Review - IoMech Ltd.

Brief Description of Project: IoMech Ltd. Initial website build, launch and promotion of business to targeted market space. Plus using LinkedIn for Market Research and promotion.

  1. Do you feel that TRI understood your business and its requirements? TRI quickly understood my business and assisted me to define my marketing plan and website
  2. How easy/difficult was it to work with TRI? It is a smooth and pleasant experience
  3. During the project, did you get the response time and support you required? Yes, I’ve got a full website and email campaign material from an incomplete plan delivered exactly when I needed it.
  4. How effective and straightforward was the solution TRI delivered? TRI delivered on its promises and beyond.
  5. How likely are you to use TRI again for Marketing support? I would definitely use them again when the next opportunity arises

Since completing the first project, we have been working closely together on numerous projects.

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